Research & Ranking the equity investment advisory brand, which is a part of Equentis Wealth Advisory Services, has announced the appointment of Alok Arya as chief marketing officer (CMO) to fortify its
overall efforts to expand as an organisation.
Prior to joining Research and Ranking, he led marketing and growth for IIFL Securities. In addition, he has been instrumental in directing and driving digital and traditional marketing initiatives at leading brands such as Piramal Group, Future Group, Google, and Tata Housing Development Company.
Arya said, “I am proud to be joining a company committed to transforming the investing habits of Indians through innovative wealth tech advisory solutions, and exceptional customer experience. 'Direct Equity investment' has massive potential for expansion in our country. Along with my team, I am keen to establish R and R as the preferred brand of choice.” Manish Goel, founder and director of Research and Ranking, said, “Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviours.
“We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth,” Goel added.