Wealth Creation Strategy For Long Term

You may have heard this story before.

Once upon a time, a man appeared in a village where he created artificial demand for monkeys by offering lucrative money to the villagers. He inflated the price further and kept on buying till there were no monkeys left. In the end, the assistant of the man made an even more tempting offer to the villagers by promising that “You can buy back all of these monkeys from me and sell them to my master at a much higher price”.

Neither the man nor his assistant appeared after that day.

The story above is shared on various websites and blogs and people end it by saying–
“This is what the stock market is all about!” We, however, believe otherwise.
We believe,

Investors deserve better! Don’t buy monkeys, buy businesses.

We offer wealth creation strategy through investment into high quality businesses. To enable your goal of long term wealth creation in India, we provide you with an in-depth understanding of both the quantitative and qualitative aspects of each equity/stock in your portfolio.

Qualitative Parameters

  • Management track record and integrity.
  • Business USP – First mover advantage, Price-maker, Regional dominance, Technology edge, Patents, etc.
  • Institutional ( FII & DII) and Promoters ownership trend.
  • Rewarding Minority stakeholders – Dividend, Bonus, Rights Issue etc.

Quantitative Parameters

  • EBITDA – (Earnings before Interest, Taxes, Depreciation and Amortization) Growth.
  • PAT(Profit After Tax) Growth.
  • ROCE – Return on Capital Employed.
  • Debt Equity Ratio – Capital cushion to support growth. Capital Discipline.

Create Wealth Yourself

On a philosophical note, everyone needs guidance and advice of experts at some point of their lives. You have a choice of following a path shown by others or choose your own path. Since it sounds more practical, logical and safe one tends to follow the path shown by elders and seniors, but it could be as exciting to create your own path.

It is a tried and tested way to give your money to known mutual funds and portfolio managers to manage. It may be a good way of doing things and may earn you good returns; But,


Wouldn’t it be more exciting if you decide where your hard
earned money should be invested!!



Wouldn’t you feel really empowered if you know how your
money is being managed!!



Wouldn’t you gain more knowledge if you have a say in the
investment process and can actually decide things!!


With “Research & Ranking” by your side, you will be able to handle your equity investments in a more informed and professional manner. You will have answers to crucial questions like – What, Why, How and When – about your investments.

It is your hard earned money; you have every right to seek all the relevant investment information and do it your way.

Control Your Costs

At “Research & Ranking”, we understand that for a long term value investor, cost of the service is a very important factor.

Optimal cost ensures that more funds are available for the investor to invest in.

To address this matter, our service is priced transparently and competitively for our target segment clients who intend to invest, anywhere between INR 2 lakhs to INR 50 lakhs, using this platform. Where we outshine our competitors is our commitment to provide you with an end-to-end solution for creating your own equity portfolio & benefiting from it by selling only for the right reasons. Our understanding of what you need allows us to offer some path breaking solutions as highlighted in our “What we Offer” page.

Additionally, Customized Research reports are available at a nominal extra cost. We do not have any other charges like sales/agent commissions, legal and audit fees, marketing and selling expenses etc.

Investment Science

Invest in stocks on hearsay/tips





Reality: Investing in Equity Markets is a Science

Investing in stocks requires an in-depth understanding of the company’s business model, topline, net profits, free cash flows, return ratios and pedigree of the management.

One cannot time the market. It is next to impossible to catch the highs and the lows. Patience and clarity of investment goals allow an investor to benefit the most by investing in stock market for medium to long term.

Markets will keep swinging between – Fear Cycle & Greed Cycle. As a result, stocks often get over-punished or over-rewarded irrespective of their fundamentals.

Fear Cycle offers the best opportunity to build a portfolio by investing in stocks of high-quality available at a bargain price. Greed Cycle offers the best opportunity to book profits and maximize returns while making equity investments.

When it comes to the stock market investment, everyone in our vicinity have their own stock advice and do’s and don’ts list. However, while investing in the stock market, it is important to stay away from ‘noise’ & more important, the psychological effects of that noise.

So, with the continuous uproar in the background, how you can identify the systematic investment methodology from the rest? How can you ensure that the emotions such as greed and fear are not affecting your investment decisions? And with each investor having a unique investment need, how can you identify the right stock advice which caters to your financial goals?

The best stocks to invest in are not determined on the basis of the time you enter the markets, but on the basis of their business model, the credibility of the management and health of the financial statements.

Research and Ranking rely on the importance of these fundamentals of a company and how it can be transformed into a customized investment solution which delivered through technology, can address the investment needs of today.

The game of stock market investment is changing with dynamic influencing factors, change in investment needs and technological disruption. How to invest in stocks is an art and it is about understanding businesses from a perspective of being co-owners of your capital invested.

Systematic Investment (SIP)

Every investor always wants to buy stocks at the lowest price and sell at the highest price. This lure of market timing is an illusion that rarely works. However, help is at hand by way of the time-tested concept of rupee-cost-averaging; popularly known as Systematic Investment Plan (SIP).

We aim to improve on the popular perception that SIP’s are only meant for mutual funds. We encourage you to follow the SIP route for investments in our recommended equity stocks. You may spread your investments over a period of 3-6 months or longer, depending upon your investment horizon, availability of funds & the availability of the stock(s) as per our recommended buying range.

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Equentis Wealth Advisory Services Private Limited (“Equentis” or “EWASPL”), is a registered Investment Advisor under the SEBI (Investment Advisers) Regulations, 2013 having SEBI Registration no. as INA000003874. Official Website of Equentis is www.researchandranking.com. “Research & Ranking” is the brand under which the EWASPL renders its Investment Advisory Services.

SEBI Registered Investment Adviser Details:

Registered name: Equentis Wealth Advisory Services Private Limited, SEBI Registration No.: INA000003874. Type of registration: Non-Individual. Validity: Dec 08, 2015 – Perpetual. BASL Membership No: 1816 CIN: U74999MH2015PTC262812
Registered office address: Marathon Futurex, A-603 6th Floor, Mafatlal Mills Compound, N. M. Joshi Marg, Lower Parel, Mumbai 400013. Telephone No.: +91 22 61013800
Principal Officer: Manish Goel, Email: [email protected]. Telephone No.: +91 22 61013800
Compliance officer: Mr. Rakesh Gupta, Email: [email protected], Telephone No.: +91 22 61013800
Grievance officer: Ms. Nishi Mehta, Email: g[email protected], Telephone No.: +91 22 61013800

SEBI Office Details: SEBI Bhavan BKC, Address: Plot No.C4-A, 'G' Block Bandra-Kurla Complex, Bandra (East), Mumbai - 400051, Maharashtra | Tel : +91-22-26449000 / 40459000 | Fax : +91-22-26449019-22 / 40459019-22 Email: [email protected] | Toll Free Investor Helpline: 1800 22 7575 | SCORES: https://www.scores.gov.in/

  1. Registration granted by SEBI, membership of BASL and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
  2. The securities quoted, if any are for illustration only and are not recommendatory.
  3. Investments in securities market are subject to market risks. Read all the related documents carefully before investing.